WITIVE at Seoul Design Festival 2025 — CONNECT Reborn as “CLOW”
WITIVE will participate in the 24th Seoul Design Festival from Nov 12 (Wed) to Nov 16 (Sun), 2025 at COEX Hall C. Under the theme “Wayfinding”, this year’s event explores how design connects technology, brands, and people. WITIVE will officially unveil “CLOW”, the new identity of its networking brand CONNECT.
From CONNECT to CLOW — An Evolved Brand
CLOW preserves CONNECT’s core value — connecting people and business — while introducing a faster, more intuitive interface, stronger security, and broader global compatibility. The name “CLOW” fuses Connect + Flow, capturing “networking moments where every connection flows naturally.”
Debuting at SDF 2025, CLOW advances design, technology, and UX together to set a new standard for networking platforms.
Key Updates & Improvements
- 1. Simpler UX with Faster Performance
The interface is redesigned for clarity; page load speed is improved 2× for instant access in various environments. - 2. Networking-First Architecture
Beyond card exchange, AI-based recommendations by interests, roles, and organizations help form meaningful connections. - 3. Cloud-Hardened Reliability
Global cloud infrastructure enhances uptime, data throughput, and overall resilience. - 4. Enhanced Privacy & Security
End-to-end SSL and real-time threat detection block data leakage and malicious attempts. - 5. Multi-language Support (KO/EN/JP/VN/CH)
New language packs enable smooth global networking. - 6. Expanded Event Engagement
At the booth: on-site NFC card issuance, instant profile card creation, and quick QR sharing.
When Design Meets Tech, a Brand Emerges — CLOW Experience Zone
WITIVE will showcase CLOW’s new brand identity and user-centric design system. Visitors can receive an NFC card, register their digital profile on the spot, and try CLOW’s live networking features.
A limited-edition “CLOW NFC Card” giveaway and a launch-celebration SNS campaign will also run during the event.
Seoul Design Festival 2025 — The Expansion of Design Thinking
Since 2002, SDF has been a premier Korean design platform where designers, brands, and companies grow together. Hosted by Designhouse and organized by the monthly magazine <Design>, this year’s theme, “Wayfinding”, highlights design’s role as a navigator connecting people, brands, and technology.
Aligned with this direction, CLOW shows how design, powered by technology, creates new forms of connection. WITIVE aims to share the moment “when design meets tech and becomes a brand” with designers worldwide.
A New Start, CLOW — The Future of Networking
Redefining the essence of networking, CLOW delivers faster, safer, and more intuitive connections. At SDF 2025, WITIVE presents both its technical evolution and design philosophy.
Join us at COEX Hall C, Nov 12–16 and experience CLOW’s new way of networking. From now on, your connections begin with CLOW.
Author’s Note
